FOOD PRODUCERS GIVEN SUPPORT TO GET THEIR PRODUCTS TO MARKET

31st Oct 2017

FOOD producers from across County Durham are being given a direct route to take their products to market.

The Durham Food Hub, which is operating under the Food Durham Trading Limited (FDTL) company name, has been created as part of plans to champion small, independent retailers in County Durham.

The aim is to support as many local small regional producers as we can but, in order to build our systems and processes, eight selected food producers, including a specialist ice cream dessert company, cheese makers and an artisan bakery, who are already making sought after goods but have struggled to get their products onto broader distribution since Jan 2017 and build its platform of support. The Durham Food Hub is now ready to launch fully.

The hub is being spearheaded by the man behind the Phileas Fogg snack company, Keith Gill, and Dr Liz Charles and is managed by the Durham Community Action charity.

Durham Community Action has been supporting the local community since 1935 years in the areas of social welfare, promoting health, supporting volunteer groups and enabling enterprises. They have been working with The Durham Food Partnership, a volunteer group of broad interests and enterprises to encourage healthy, sustainable local food systems since 2014. Food Durham Trading Ltd has been created as the implementation vehicle.    

Food Durham Trading Ltd was officially launched at an event at Durham Town Hall on Wednesday 25th October. 

Keith Gill said: “Consumers have been aware of where the food we eat comes from and interested in sourcing products that are made closer to home for some years now. The main issue has been limited distribution as well as, in some cases, making their products fit for different sales channels”

“In County Durham we are fortunate that there are so many wonderful food producers who, with a bit of help, could see their goods selling on the open market not just here in County Durham but, in some cases, nationally too”

“What we’ll do is work with local producers to assess where they are in the ‘business journey – from conception to consumption’ to develop their individual plans including which sales channels and distribution  are the best for them and then determine what support they need to get their products out into the public arena.”

“Sales Channels and Distribution are key elements for success so we have completed a contractual arrangement for distribution with J.R.Holland into the ambient and chilled areas into their customer base as well as existing other channels. We have even created our own sales channels to trial so we feel confident in future development’

Food from Durham does not have a high profile, like some other regions, however the food market in County Durham is growing, with around 100 small producers of food and 1,000 outlets where food products are sold, including retailers, independent shops, restaurants and accommodation outlets.

Food sales also make a significant contribution to County Durham’s economy, with around 38 per cent of the £800m economic value coming via this route. Statistics also show that for every £10 spent on locally made products puts £25 back into the local economy.

As part of the Durham Food Hub’s aim to create a thriving market for sustainable, healthy and tasty food producers to sell their products, the team is also working in partnership with Visit County Durham to create a ‘Taste Durham Welcome Pack’ – our new sales channel.

The pack is being distributed to accommodation facilities across County Durham and will include 12 specially selected food products made by food producers in the county, including:

·         Sausages and bacon  from pigs reared at the Houghall Agricultural Farm

·         Dairy products such as milk, butter and yoghurt made at Embleton Hall

·         Jams and marmalade made in Consett

·         Bread made by an artisan bakery in Bishop Auckland with spelt flour grown and milled near Sedgefield

·         Coffee roasted, ground and blended in Lonton, Barnard Castle

·         Honey from South Durham Honey

·         Durham Cinder Toffee from Langley Park

Michelle Gorman, managing director of Visit County Durham, said: “Food and drink are strong drivers for visitors when selecting where they wish to spend their time and these novel welcome packs will help forge a much stronger link with food from Durham by introducing guests to a selection of unique local produce.

“Our collaborative approach also presents local suppliers with a direct route to market and will drive awareness of the diversity and variety of the county’s food and drink, celebrate excellence and provide our visitors with a unique taste of Durham.”

Another company that is being supported by the Durham Food Hub is ice cream manufacturer Archers.

Archers already supplies its ice creams and ice cream cakes in their three Ice Cream Parlours and is now developing a range of products which it hopes to sell in selected supermarkets in the luxury dessert category.

Sue Archer, owner, said ‘” As part of our range for the parlours we developed a large dressed cake made, not from sponge, but layers of ice cream. These are beautifully dressed with fruit, coli’s, nuts, chocolate twirls and other items to complete the ‘look’. They taste just as good as our other ranges but, working with Food Durham through Keith, we have prepared individual portions in new packaging suitable for a broader number of retail and food service businesses. We have also had to create a new Archer’s ‘look’ these products and a new Pricing Policy to suit, which Keith has guided us through. We are now ready to present formally to this trade and very excited”

There are other food hubs around the country but we are advised that we are the only one who have adopted an approach of building sales and distribution channels first.

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© 2017 DURHAM COMMUNITY ACTION LIMITED